Wool Floor Show, London 2016

Ulster attended the first ever Wool Floor Show in London last month. The event took place in Chelsea Football Club's, Stamford Bridge venue and many well known carpet manufacturers and designers were in attendance to showcase their products.

With a push from Campaign for Wool and British Wool, the show was well supported by those in the wool flooring industry and had the highest concentration of wool manufacturers in the world, all in one place. Although the show was small it was worthwhile for those involved, we were delighted to welcome many of our Southern based retailers to our stand.

We were proud to display our most recent York Wiltons, our hugely successful Plaid Collection and our 100% wool Open Spaces Laneve range. A key message of the show was to promote the natural benefits of wool and raise awareness of the importance of using sustainable materials in a domestic setting, so we were pleased to see so many wool products on show.

Following from the event, we were delighted that our Natural Choice range came 2nd place in two of the award categories, the British Wool Award, for the best British wool carpet created with the planet in mind and secondly, the Residential Woven Award. Our Natural Choice range is a beautiful selection of patterned axminster carpets and co-ordinating plains. Recognising the growth in public awareness of environmental issues, the range is composed from natural and renewable elements. The collection includes a variety of textural designs in neutral colourways, each inspired by nature.

Thank you to those who visited our stand and to Campaign for Wool and British Wool for such a well run and well presented show.


Published: 2016-04-11