Best Flooring Website 2015

Ulster are delighted to have been named "Best Flooring Website 2015" by the readers of Interiors Monthly.

The team at Ulster worked hard to transform the Ulster website into a clean, fresh, user-friendly experience. Following a long process, the new look site was launched in late 2014 to a great response.

Jeremy Wilson, Sales Director at Ulster commented, "Since we launched, the feedback has been amazing from both consumers and retailers. They find the site easy to use, great to look at and most of all, the information they need is readily accessible. The handy free sample ordering tool is also popular."

Free sample ordering

The new look website is the shop window for a change in direction for Ulster Carpets. The company still manufacturers the heavy patterned axminster for which they are renowned and these ranges such as Glenavy and Glenmoy continue to be big sellers. However the company has answered consumer demand for more contemporary products, such as the best selling Open Spaces Collection and the unique Boho Collection. 

The Boho Collection  

Jeremy explained, "Ulster have always had a brilliant and talented team of designers at Ulster and we have really focused on the importance of design in the last few years. We have launched a number of new ranges recently including Braeburn, a contemporary plaid range, the vintage inspired Boho Collection and new additions to the 100% wool Open Spaces Collection, all of which have a universal appeal to both the younger and older consumer. We have also added very 'of- the- moment' muted neutral tones to the York and Grange Wilton ranges which are beautiful classic shades that work well in any interior style. The website showcases the current product range perfectly."

York Wilton selection  Grange Wilton selection

The new website boasts a host of features including simple Search tools, an Inspiration section, as well useful After Care and Carpet Advice sections to help you make flooring decisions. Consumers can order free samples direct to their door as well as browse the Inspiration and Blog sections. Ulster's new website is just the beginning of a new online presence for Ulster who are now on Facebook, Pinterest Twitter and LinkedIn.  

Homepage screen layout 

Ulsters clean, fresh, user-friendly website has won Interiors Monthly award for 'Best Flooring Website 2015'. 


Published: 2015-08-11